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RISMEDIA, May 15, 2010—The world of video can be a scary beast when you first start. Where do you begin? How long should the video be? What should it cover? The key is to use what you already have.
Here are four key tips, courtesy of VScreen’s Stephen Schweickart:
(1) Don’t reinvent the wheel. Many firms have well-established marketing plans that may have taken considerable time and effort to implement. Show the boss how you can take what you are currently doing…and do it better with video. The addition of video can be all about enhancement of existing strategies… and reaching goals more quickly and effectively.
(2) Take small steps. Perhaps your current marketing plan makes use of written testimonials. Consider expanding their impact by filming a few of them. After all, enthusiasm is contagious…and what better way to share emotion than with video? Another beginning strategy might be to consider producing a 60-second “About Us” video for your website to replace the written version. It’s a great way to add a human dimension to your company.
(3) Don’t break the bank. In a challenging economy…every penny counts. But it’s also a catch 22. While you may be able to save some money by doing some of it yourself…first impressions are critical. Doing something poorly may be worse than doing nothing at all…especially if your competition hires professionals. The compromise is simple…control costs by being conservative with both the length and quantity of videos produced. Start with just one or two…and negotiate for an introductory rate. Remember, having even one video is far better than having none at all.
(4) Leverage the advantages. Recent studies have shown that when done correctly, videos with proper tags are up to 53 times more likely to generate a first page Google ranking when compared with traditional SEO techniques. Studies also demonstrate that video is preferred over text by a 6 to 1 margin, and is growing online at a rate of 40% a year. And with over 80% of all US Internet users now watching online video, it’s no wonder!
And finally, don’t forget what you already know. Print media, when used properly, is still a powerful and viable means of marketing. The key is to integrate video with print in a complementary fashion.
Have you received a Notice of Default on your property? What are your plans? Do you plan to walk away or do you want to try a Short Sale which has much less damage to your credit and helps you save face? You need a plan of action and if you want to buy some time, stay in the home until it sells and save up some money - then contact:
Kathleen Lordbock REALTOR/Staging & Short Sale Specialist
Keller Williams Realty Brainerd Lakes
Don't just walk away - there is hope, there is help!
Add a Touch of Video to Your Existing Marketing Plan
By Stephanie AndreRISMEDIA, May 15, 2010—The world of video can be a scary beast when you first start. Where do you begin? How long should the video be? What should it cover? The key is to use what you already have.
Here are four key tips, courtesy of VScreen’s Stephen Schweickart:
(1) Don’t reinvent the wheel. Many firms have well-established marketing plans that may have taken considerable time and effort to implement. Show the boss how you can take what you are currently doing…and do it better with video. The addition of video can be all about enhancement of existing strategies… and reaching goals more quickly and effectively.
(2) Take small steps. Perhaps your current marketing plan makes use of written testimonials. Consider expanding their impact by filming a few of them. After all, enthusiasm is contagious…and what better way to share emotion than with video? Another beginning strategy might be to consider producing a 60-second “About Us” video for your website to replace the written version. It’s a great way to add a human dimension to your company.
(3) Don’t break the bank. In a challenging economy…every penny counts. But it’s also a catch 22. While you may be able to save some money by doing some of it yourself…first impressions are critical. Doing something poorly may be worse than doing nothing at all…especially if your competition hires professionals. The compromise is simple…control costs by being conservative with both the length and quantity of videos produced. Start with just one or two…and negotiate for an introductory rate. Remember, having even one video is far better than having none at all.
(4) Leverage the advantages. Recent studies have shown that when done correctly, videos with proper tags are up to 53 times more likely to generate a first page Google ranking when compared with traditional SEO techniques. Studies also demonstrate that video is preferred over text by a 6 to 1 margin, and is growing online at a rate of 40% a year. And with over 80% of all US Internet users now watching online video, it’s no wonder!
And finally, don’t forget what you already know. Print media, when used properly, is still a powerful and viable means of marketing. The key is to integrate video with print in a complementary fashion.
Have you received a Notice of Default on your property? What are your plans? Do you plan to walk away or do you want to try a Short Sale which has much less damage to your credit and helps you save face? You need a plan of action and if you want to buy some time, stay in the home until it sells and save up some money - then contact:
Kathleen Lordbock REALTOR/Staging & Short Sale Specialist
Keller Williams Realty Brainerd Lakes
Don't just walk away - there is hope, there is help!
great ideas!
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